SEED MEDIA BECOMES YAHOO’S FRANCHISE OPERATOR IN NIGERIA

SEED MEDIA BECOMES YAHOO’S FRANCHISE OPERATOR IN NIGERIA
In the bid to further educate stakeholders on ways to increase sales with effective use of online advertising platform, Seed Media, a Nigerian award winning Advertising and digital agency last month organised a seminar with the theme ‘online Advertising: The Future’’ hosted Yahoo Incorporated, the world’s most traffic internet portal in Lagos.
According to CEO Seed Media, Dominic Essien, gone are the days when the people you think know your company will always know. So you have to make effort to sustain your website and constantly develop exciting content, because that is what keeps the brand alive. He further added that Social media is an emerging market in Nigeria and as such Nigerian corporate organisations need to take full advantage of it.
Speaking on the need for a brand to be impressed on the mind of the target consumer, Yinka Akande,Director Brands and Communication, Etisalat, said ‘‘Don’t make your Integrated marketing decisions by asking what online advertising will do for you. Instead, what you should ask is will online advertising help in entrenching the brand in the mind of the consumer.’’
For the CEO Connect Marketing, Tunji Adeyinka, Looking beyond the web is essential as custodians of brands need to understand changing trends and consumer behaviour .He further enthused that ‘‘digital leveraging should not be done to fulfil all righteousness, but should be done to fill a gap. It should be done in a way that the consumer does not just see an advert, but an action he need to take.
Seed Media, which commenced operations in 2006,is the first Nigerian Company to advertise Nigerian brands on global internet portal, it is also the franchise owner and representative of internet giant,Yahoo in Nigeria.