Dayo Adejobi
At the recent Sign Show in Dubai not less than 35 OAAN member companies were present. In the words of Kole Ademulegun, ‘‘the attendance of my members at the Sign Show is remarkable in the life of the Association, my members are becoming more aware of the fact that advertising as a profession is fast moving and outdoor as part of this all –important industry must add value, not take away from it.’’ He eulogised.
According to OAAN President, Mr. Kole Ademulegun, who was also a participant at the recently concluded Sign Show ‘‘one would easily notice the diversity of the products at the venue’’ he said. He also further expressed interest in innovative products to fuel expansion plans for his company as well as cutting –edge and cost effective equipments for growth of digital advertising.
According to Ademulegun, the show has got several exhibitors while an important feature of the event was the wide array of state-of the art equipment and technologies on display. I am happy my members were there, and I urge them to embrace such innovation.
, ‘‘I look forward to welcoming our foreign counterparts from some African countries, European suppliers and officials of FEPE in April, 2010 at the upcoming Poster Awards’’. Ademulegun says.
Speaking at an exclusive interview, Kole says ‘‘we are beginning to relate to our counterparts in other parts of the world, joining the relevant outdoor bodies like FEPE which is the global for outdoor practitioners, attending international trade fairs, exhibitions and conferences.’’ All summing up to the fact that there is a lot of benefit from these various interactions. He explains.
Thursday, February 25, 2010
SEED MEDIA BECOMES YAHOO’S FRANCHISE OPERATOR IN NIGERIA
SEED MEDIA BECOMES YAHOO’S FRANCHISE OPERATOR IN NIGERIA
In the bid to further educate stakeholders on ways to increase sales with effective use of online advertising platform, Seed Media, a Nigerian award winning Advertising and digital agency last month organised a seminar with the theme ‘online Advertising: The Future’’ hosted Yahoo Incorporated, the world’s most traffic internet portal in Lagos.
According to CEO Seed Media, Dominic Essien, gone are the days when the people you think know your company will always know. So you have to make effort to sustain your website and constantly develop exciting content, because that is what keeps the brand alive. He further added that Social media is an emerging market in Nigeria and as such Nigerian corporate organisations need to take full advantage of it.
Speaking on the need for a brand to be impressed on the mind of the target consumer, Yinka Akande,Director Brands and Communication, Etisalat, said ‘‘Don’t make your Integrated marketing decisions by asking what online advertising will do for you. Instead, what you should ask is will online advertising help in entrenching the brand in the mind of the consumer.’’
For the CEO Connect Marketing, Tunji Adeyinka, Looking beyond the web is essential as custodians of brands need to understand changing trends and consumer behaviour .He further enthused that ‘‘digital leveraging should not be done to fulfil all righteousness, but should be done to fill a gap. It should be done in a way that the consumer does not just see an advert, but an action he need to take.
Seed Media, which commenced operations in 2006,is the first Nigerian Company to advertise Nigerian brands on global internet portal, it is also the franchise owner and representative of internet giant,Yahoo in Nigeria.
In the bid to further educate stakeholders on ways to increase sales with effective use of online advertising platform, Seed Media, a Nigerian award winning Advertising and digital agency last month organised a seminar with the theme ‘online Advertising: The Future’’ hosted Yahoo Incorporated, the world’s most traffic internet portal in Lagos.
According to CEO Seed Media, Dominic Essien, gone are the days when the people you think know your company will always know. So you have to make effort to sustain your website and constantly develop exciting content, because that is what keeps the brand alive. He further added that Social media is an emerging market in Nigeria and as such Nigerian corporate organisations need to take full advantage of it.
Speaking on the need for a brand to be impressed on the mind of the target consumer, Yinka Akande,Director Brands and Communication, Etisalat, said ‘‘Don’t make your Integrated marketing decisions by asking what online advertising will do for you. Instead, what you should ask is will online advertising help in entrenching the brand in the mind of the consumer.’’
For the CEO Connect Marketing, Tunji Adeyinka, Looking beyond the web is essential as custodians of brands need to understand changing trends and consumer behaviour .He further enthused that ‘‘digital leveraging should not be done to fulfil all righteousness, but should be done to fill a gap. It should be done in a way that the consumer does not just see an advert, but an action he need to take.
Seed Media, which commenced operations in 2006,is the first Nigerian Company to advertise Nigerian brands on global internet portal, it is also the franchise owner and representative of internet giant,Yahoo in Nigeria.
AFOMEDIA PLC HOLD POST-NSE AGM
AFROMEDIA PLC TO HOLD AGM IN MARCH
Dayo Adejobi
Afromedia Plc, Nigeria’s Premier Outdoor Advertising which recently got listed on the Nigerian Stock Exchange is making preparations to hold its 44th Annual General Meeting next month at the Banquet Hall, Sheraton Hotel and Towers, Lagos on Wednesday, 3rd March.2010 at 11am. The Company Secretary, Adebisi Erioluwa made this known in a notice signed and made available to the media.
Dayo Adejobi
Afromedia Plc, Nigeria’s Premier Outdoor Advertising which recently got listed on the Nigerian Stock Exchange is making preparations to hold its 44th Annual General Meeting next month at the Banquet Hall, Sheraton Hotel and Towers, Lagos on Wednesday, 3rd March.2010 at 11am. The Company Secretary, Adebisi Erioluwa made this known in a notice signed and made available to the media.
SIGN GRAPHIC IMAGING 2010, A HARVEST OF DIGITAL OUTDOOR TECHNOLOGY.
SIGN GRAPHIC IMAGING 2010, A HARVEST OF DIGITAL OUTDOOR TECHNOLOGY.
International Expo Consults, a global digital advertising exhibition consultancy firm last month in Dubai held the 12th Annual Sign and Graphic Imaging Middle East at Dubai Airport Expo centre, between the 25th to 27th January 2010.
Sign and Graphic Imaging Middle East exhibition now in its 12th year, is a specialized event dedicated to the Middle East’s signage, outdoor media, screen and digital printing industries. It’s the largest and the longest running show in the region which attracted both exhibitors and visitors from across the UAE, Egypt, Lebanon, Iran, Iraq, India, Pakistan, East and West Africa etc.
The epoch making event offered the perfect ambience to enhance global brands with the needed strong platform for promoting organizational values and image amongst a large number echelons from the Signage, Graphic Imaging, and Screen and Digital Printing Industries.
This year, greater international exposure was experienced 216 exhibitors from 22 countries including Nigeria showcased their offerings, spread across an area of 16,944 square metres with global companies constituting 73.14% of the total number of exhibitors. While the local exhibitors lie at 26.85% that from emerging economies such as India and China who claimed a staggering 43.05% of the exhibitor portfolio, with the presence of more than 100 companies.
The interest and participation from Nigerian from Nigerian Outdoor Advertising companies was tremendous as the companies like Media link, Afro Media, Graphic Projects, Charella, Outreach Communications, Opportunity-to See Limited, Clearedge, Luzomedia, Inventmedia, Corpavent, Spec Digital Prints limited, Nigerian Advertising Services and Standout amongst a long list were present at the just concluded exhibition.
According to the Nigerian Facilitator, Managing Director, Graphic Projects, Chief Emeka Okezie, the Middle East Sign Graphic Imaging exhibition is a professional exhibition, aimed at facilitating trade activities and cultural communication for the industries of Outdoor advertising, imaging and signage, thus showcasing the latest in digital signage, architectural hardware, banners and posters, photo imaging and printing, large format printing, sign substrates, graphics industry services and more through various media partners, practioners and outdoor agencies all over the world. The exhibition is a platform of marketing information and research services.
Amongst dignitaries at the twelfth edition of the Sign and Graphic Imaging Middle East, His Royal Highness Sheikh Hasher Bin Maktoum, Director General of Dubai Information department.
Dubai with its US$ 100 billion retail market and its emerging retail trends known for its unique perpetual growth rate during this exclusive trade show offered international tremendous opportunities across all segments of the signage, digital, retail and advertising industries.
International Expo Consults, a global digital advertising exhibition consultancy firm last month in Dubai held the 12th Annual Sign and Graphic Imaging Middle East at Dubai Airport Expo centre, between the 25th to 27th January 2010.
Sign and Graphic Imaging Middle East exhibition now in its 12th year, is a specialized event dedicated to the Middle East’s signage, outdoor media, screen and digital printing industries. It’s the largest and the longest running show in the region which attracted both exhibitors and visitors from across the UAE, Egypt, Lebanon, Iran, Iraq, India, Pakistan, East and West Africa etc.
The epoch making event offered the perfect ambience to enhance global brands with the needed strong platform for promoting organizational values and image amongst a large number echelons from the Signage, Graphic Imaging, and Screen and Digital Printing Industries.
This year, greater international exposure was experienced 216 exhibitors from 22 countries including Nigeria showcased their offerings, spread across an area of 16,944 square metres with global companies constituting 73.14% of the total number of exhibitors. While the local exhibitors lie at 26.85% that from emerging economies such as India and China who claimed a staggering 43.05% of the exhibitor portfolio, with the presence of more than 100 companies.
The interest and participation from Nigerian from Nigerian Outdoor Advertising companies was tremendous as the companies like Media link, Afro Media, Graphic Projects, Charella, Outreach Communications, Opportunity-to See Limited, Clearedge, Luzomedia, Inventmedia, Corpavent, Spec Digital Prints limited, Nigerian Advertising Services and Standout amongst a long list were present at the just concluded exhibition.
According to the Nigerian Facilitator, Managing Director, Graphic Projects, Chief Emeka Okezie, the Middle East Sign Graphic Imaging exhibition is a professional exhibition, aimed at facilitating trade activities and cultural communication for the industries of Outdoor advertising, imaging and signage, thus showcasing the latest in digital signage, architectural hardware, banners and posters, photo imaging and printing, large format printing, sign substrates, graphics industry services and more through various media partners, practioners and outdoor agencies all over the world. The exhibition is a platform of marketing information and research services.
Amongst dignitaries at the twelfth edition of the Sign and Graphic Imaging Middle East, His Royal Highness Sheikh Hasher Bin Maktoum, Director General of Dubai Information department.
Dubai with its US$ 100 billion retail market and its emerging retail trends known for its unique perpetual growth rate during this exclusive trade show offered international tremendous opportunities across all segments of the signage, digital, retail and advertising industries.
KOKORO’S DREAM FULFILLED AS FASHOLA IMMORTALISES BLIND MINISTREL
Adedayo Adejobi
The Governor of Lagos state, Babatunde Raji Fashola today through a corporate Social Responsibility immortalized and brought to life the memory of the late legendary bitinerant tambourine-playing minstrel,Pa Benjamin Aderounmu better known as ‘‘Kokoro’’. The Public presentation and launch of a re-produced audio-visual collection of songs titled Igi Araba by yesterday brought to life Pa Benjamin’s unfulfilled dream which was to release an album.
The Lagos state governor, Babtunde Fashola, who was represented by the Commisioner for Home Affairs and Culture, Honourable Tunde Balogun called Kokoro a “national cultural treasure of inestimable value to the state”, that “his never say-die spirit has been a source of inspiration”, and that it was in the interest of the state government to recognize and celebrate him while alive, because “it is in celebrating you that we are celebrating ourselves.”
In the words of Governor Fashola, ‘‘In tandem with the philosophy of this administration of encouraging public Private Partnership (PPP), we have joined Keem Communications in this laudable initiative to present and launch the compilation works of ‘‘Kokoro-IGI ARABA’’for the listening public, lovers of good music, the younger generations, upcoming ones, old fans of the musician I would call ‘‘the old schools’’ and indeed for posterity.
According to Fashola, ‘‘Kokoro’’, though blind, he was a man who contributed in no mean way to the promotion of Yoruba culture and tradition. ‘‘A man who refused to be limited by life’s adversity and proved through his talent that disability was not synonymous with inability, deserves to be remembered and celebrated.’’ He said
The event which took place at the Shell Hall, Muson Centre, Onikan, Lagos was chaired by Oba Akiolu of Lagos while Chief Kessington Adebutu served as Father of the day and Chief Launcher respectively. Other notable dignitaries who graced the occasion were Erelu Dosunmu, Bisade Ologunde (Lagbaja), Pa Chris Ajilo and Dele Abiodun.
According to the organiser of the event, Keem Communications Limited, Mr Yomi Opakunle disclosed that a certain percentage of the proceeds of the launch will go to the family of the deceased minstrel while another will be donated to some charity homes in Kokoro's name.
Among highlights of the colourful epoch making event were recognition and presentation of award plaques to Asiwaju Bola Ahmed Tinubu as the‘‘Grand Pillar of Soccour’’, with Governor Babatunde Fashola being honoured with the award ‘‘Pillar of Soccour’’ while Bisade Ologunde popularly known as Lagbaja bagged the award ‘‘Pillar of Soccour’’ respectively.
Barely a month before celebrating his 84th birthday which would have come up on 25th February 2009, Pa Benjamin Aderonmu, popularly named ‘KOKORO’ and also known in recent times until early 2008 as “The Homeless Blind Minstrel” died at the age of 83.
family in Owo (his father was a prince), a town in the western region of Nigeria, Kokoro passed on to glory on Sunday 25th January in Lagos. He was survived by his wife, Caroline, and two children.
The Governor of Lagos state, Babatunde Raji Fashola today through a corporate Social Responsibility immortalized and brought to life the memory of the late legendary bitinerant tambourine-playing minstrel,Pa Benjamin Aderounmu better known as ‘‘Kokoro’’. The Public presentation and launch of a re-produced audio-visual collection of songs titled Igi Araba by yesterday brought to life Pa Benjamin’s unfulfilled dream which was to release an album.
The Lagos state governor, Babtunde Fashola, who was represented by the Commisioner for Home Affairs and Culture, Honourable Tunde Balogun called Kokoro a “national cultural treasure of inestimable value to the state”, that “his never say-die spirit has been a source of inspiration”, and that it was in the interest of the state government to recognize and celebrate him while alive, because “it is in celebrating you that we are celebrating ourselves.”
In the words of Governor Fashola, ‘‘In tandem with the philosophy of this administration of encouraging public Private Partnership (PPP), we have joined Keem Communications in this laudable initiative to present and launch the compilation works of ‘‘Kokoro-IGI ARABA’’for the listening public, lovers of good music, the younger generations, upcoming ones, old fans of the musician I would call ‘‘the old schools’’ and indeed for posterity.
According to Fashola, ‘‘Kokoro’’, though blind, he was a man who contributed in no mean way to the promotion of Yoruba culture and tradition. ‘‘A man who refused to be limited by life’s adversity and proved through his talent that disability was not synonymous with inability, deserves to be remembered and celebrated.’’ He said
The event which took place at the Shell Hall, Muson Centre, Onikan, Lagos was chaired by Oba Akiolu of Lagos while Chief Kessington Adebutu served as Father of the day and Chief Launcher respectively. Other notable dignitaries who graced the occasion were Erelu Dosunmu, Bisade Ologunde (Lagbaja), Pa Chris Ajilo and Dele Abiodun.
According to the organiser of the event, Keem Communications Limited, Mr Yomi Opakunle disclosed that a certain percentage of the proceeds of the launch will go to the family of the deceased minstrel while another will be donated to some charity homes in Kokoro's name.
Among highlights of the colourful epoch making event were recognition and presentation of award plaques to Asiwaju Bola Ahmed Tinubu as the‘‘Grand Pillar of Soccour’’, with Governor Babatunde Fashola being honoured with the award ‘‘Pillar of Soccour’’ while Bisade Ologunde popularly known as Lagbaja bagged the award ‘‘Pillar of Soccour’’ respectively.
Barely a month before celebrating his 84th birthday which would have come up on 25th February 2009, Pa Benjamin Aderonmu, popularly named ‘KOKORO’ and also known in recent times until early 2008 as “The Homeless Blind Minstrel” died at the age of 83.
family in Owo (his father was a prince), a town in the western region of Nigeria, Kokoro passed on to glory on Sunday 25th January in Lagos. He was survived by his wife, Caroline, and two children.
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