ADEMULEGUN KOLE TASKS OAAN MEMBERS TO INNOVATE

ADEMULEGUN KOLE TASKS OAAN MEMBERS TO INNOVATE
OAAN PRESIDENT,KOLE ADEMULEGUN

AFROMEDIA PLC LOGO

AFROMEDIA PLC LOGO
AFROMEDIA PLC HOLDS POST-NSE AGM

PA BENJAMIN ADEROUNMU (AKA KOKORO)

PA BENJAMIN ADEROUNMU (AKA KOKORO)
KOKORO’S DREAM FULFILLED AS FASHOLA IMMORTALISES BLIND MINISTREL

Bright Gain

Bright Gain
Nigeria's renowned Contra-Bassit,Bright Gain

Monday, March 25, 2013

Ini D Minstrel set to release double album ‘‘Piano Sensation’

One of Nigeria’s leading jazz pianist, Ini Uko is putting finishing touches to his first studio solo effort, one planned to be a double album titled ‘‘Piano Sensation’’. In a chat with the Lagos based Piano virtuoso three years ago,we quote him to have said in an answer to a question on his debut album ‘‘oh yes! thus- ‘’it in the pipeline, and before the next two years, it should be ready’’ he held. Now we can confidently inform teeming jazz lovers and fans of Ini that ‘‘Piano sensation’’ is only a few weeks away Volume one with 10 tracks, is an array of improvisation of popular songs people love, while volume two contains Ini’s original compositions. Listening to about 10 tracks including 2face Idibia’s ‘‘African Queen’’, makes ‘‘Piano Sensation’’ a collector’s item. The sensation himself has proved that a debut album or any album for that matter should never be rushed, in order to get a product that will stand the test of time. ‘‘Piano sensation’’ is one, and having listened to the 10 tracks,Ini Uko compares with world’s frontline pianist Grammy winner, Herbie Hancock.

Friday, March 5, 2010

OTS GETS ON THE TOP 50 IMC AGENCY LIST

OTS GETS ON THE TOP 50 IMC AGENCY LIST

‘‘Opportunity-to-See Limited’’ recently got listed as one of the top 50 Integrated Marketing Communications Agencies in Nigeria.
This rating was profiled by a leading Marketing and Management weekly, M2, which came on the heels of ‘‘Opportunity-to-see Limited’’ strongly positioning itself as a major force to reckon with in the Out-of-home industry within its short timeline of entry into the industry.
Speaking with Outdoor Republic, Managing Director, Mr Emmanuel Ajufo says ‘‘the listing is timely, as we are expanding and re-positioning to better service our esteemed growing clientele’’. I am happy our commitments to our clients are paying off as our diligence is being rewarded. He said

AFROMEDIA SIGNS PPP MOU WITH LASAA

AFROMEDIA SIGNS PPP MOU WITH LASAA
Afromedia, Nigeria’s foremost Out-of-Home agency recently signed a private partnership agreement with Lagos State Government through the Lagos State Signage and Advertisement Agency (LASAA).
The partnership agreement would give exclusive branding rights to Afromedia Plc on Lagos streets signed up for a ten year concession period. During this concession period, Afromedia Plc would pay LASAA maintenance fee asides the one-off contract sum which would be used in fixing the lights. An annual maintenance fee will also be paid to LASAA in order to ensure continued illumination of franchised street lights between dusk to dawn.
Speaking at the contract signing ceremony, Managing Director LASAA, Mr Makanjuola Alabi disclosed that the partnership is a welcome innovation by the Lagos State Government as same is coming from the biggest Outdoor Company in Nigeria. ‘‘Afromedia is setting the pace’’ He says.
The MOU signing ceremony which took place at the LASAA office was witnessed by representatives of both organisations.

AAAN AND OAAN RENEW CAMPAIGN FOR REVIVAL OF HASG

AAAN AND OAAN RENEW CAMPAIGN FOR REVIVAL OF HASG
The Funmi Onabolu led Association of Advertising of Advertising Agencies of Nigeria (AAAN) which controls Advertising Practitioners Council of Nigeria recently paid a courtesy visit to Kole Ademugun’s Outdoor Advertising Association of Nigeria (OAAN) Secretariat to discuss burning issues as it affects the advertising industry. One of such is the debt allegedly owed as media organisations, advertisers and advertising agencies.
According to Onabolu, competition among players in the marketing communications industry is heightening, as such, resolving certain business challenges demands the co-operation of all stakeholders.

The issue has polarised the ranks of sectorial groups in the industry. The groups are Association of Advertising Agencies of Nigeria (AAAN); Advertisers Association of Nigeria (ADVAN); Media Independent Practitioners' Association of Nigeria (MIPAN); Outdoor Advertising Association of Nigeria (OAAN); Newspapers Proprietors Association of Nigeria (NPAN); and Broadcasting Organisation of Nigeria (BON).

While each group exists for specialised practice within advertising, which binds them together, over the years, these groups have learnt to come together with the creation of Heads of Advertising Sectoral Group (HASG) as a platform to collectively address industry related issues.

In the last few years, however, HASG has, more or less, become moribund. The dominant belief in the industry is that the debt issue scattered the group, But the leadership of AAAN is championing the revival of the (HASG),as Mr. Funmi Onabolu underscored the need to bring back the congregation of the leaders of the sectorial groups.

Accompanied by Vice President, Longley Evru and Executive Director in-charge of the Secretariat, Lekan Fadolapo, the guests were received by the OAAN President, Bankole Ademulegun; first Vice President, Yinka Adepoju, second Vice President, Charles Chijide; General Secretary, Emeka Okezie; Atilola Odudare of Gems Communications and others.

"At the platform which was designed to discuss issues that can foster better working environment, chronicling issues of industry concern, says HASG must be brought back. We should work on this quickly," Onabolu stated.
He noted that his association was already talking with the representatives of NPAN, ADVAN, MIPAN and BON and "they are desirous to have HASG resuscitated."

Further appreciating the efforts of the Advertising Practitioners' Council of Nigeria (APCON) in resolving the debt drama, Onabolu regretted that AAAN has continued to take undue flaks. "It is a shameful thing that we have not resolved this matter, but it underscores the way we have been doing business," he lamented. Onabolu told his hosts that the association had resolved to have a change of way of doing business, which would involve coming up with certain policies."We want to carry everybody along," Onabolu eulogised.

Funmi Onabolu canvassed the adoption of a credit policy that borrows from how business is done at global level. "We should look at best practices that everybody will endorse. Self-regulation mechanism is also important. It is needed badly. Debt is a business issue that should be resolved internally."Doing business directly with clients (advertisers) has also created problems in the advertising industry. Such practice, he decried, could only happen in Nigeria as "it does not happen in South Africa, in Europe and America."

Onabolu presenting a list of demands that could enhance good business relationship between the two organisations which include differential commission, adequate notice before rate increment, collaboration on training and research and the need for OAAN members to take maintenance of billboards seriously."Let us dialogue constantly. It is easy to solve problems together," Onabolu concluded.

In response, Ademulegun thanked AAAN leadership for the visit and pledged the support of his group to any effort that will stimulate growth in the advertising industry.
while expressing joy over the attempt to revive HASG, Ademulegun said."Our relationship with AAAN has been cordial. I pledge that OAAN will continue to support efforts to grow the industry," he said, reiterating that, "outdoor industry is changing. We are changing the face of outdoor in Nigeria starting from Lagos, Abuja and Enugu. The challenge however is funding. We have approached banks to bring in latest outdoor structures and they are responding." Kole Ademulegun therefore solicited support and understanding from AAAN, noting that "introduction of new products (billboards) may attract adjustment of rate."

Thursday, February 25, 2010

ADEMULEGUN KOLE TASKS OAAN MEMBERS TO INNOVATE

Dayo Adejobi

At the recent Sign Show in Dubai not less than 35 OAAN member companies were present. In the words of Kole Ademulegun, ‘‘the attendance of my members at the Sign Show is remarkable in the life of the Association, my members are becoming more aware of the fact that advertising as a profession is fast moving and outdoor as part of this all –important industry must add value, not take away from it.’’ He eulogised.
According to OAAN President, Mr. Kole Ademulegun, who was also a participant at the recently concluded Sign Show ‘‘one would easily notice the diversity of the products at the venue’’ he said. He also further expressed interest in innovative products to fuel expansion plans for his company as well as cutting –edge and cost effective equipments for growth of digital advertising.
According to Ademulegun, the show has got several exhibitors while an important feature of the event was the wide array of state-of the art equipment and technologies on display. I am happy my members were there, and I urge them to embrace such innovation.
, ‘‘I look forward to welcoming our foreign counterparts from some African countries, European suppliers and officials of FEPE in April, 2010 at the upcoming Poster Awards’’. Ademulegun says.

Speaking at an exclusive interview, Kole says ‘‘we are beginning to relate to our counterparts in other parts of the world, joining the relevant outdoor bodies like FEPE which is the global for outdoor practitioners, attending international trade fairs, exhibitions and conferences.’’ All summing up to the fact that there is a lot of benefit from these various interactions. He explains.

SEED MEDIA BECOMES YAHOO’S FRANCHISE OPERATOR IN NIGERIA

SEED MEDIA BECOMES YAHOO’S FRANCHISE OPERATOR IN NIGERIA
In the bid to further educate stakeholders on ways to increase sales with effective use of online advertising platform, Seed Media, a Nigerian award winning Advertising and digital agency last month organised a seminar with the theme ‘online Advertising: The Future’’ hosted Yahoo Incorporated, the world’s most traffic internet portal in Lagos.
According to CEO Seed Media, Dominic Essien, gone are the days when the people you think know your company will always know. So you have to make effort to sustain your website and constantly develop exciting content, because that is what keeps the brand alive. He further added that Social media is an emerging market in Nigeria and as such Nigerian corporate organisations need to take full advantage of it.
Speaking on the need for a brand to be impressed on the mind of the target consumer, Yinka Akande,Director Brands and Communication, Etisalat, said ‘‘Don’t make your Integrated marketing decisions by asking what online advertising will do for you. Instead, what you should ask is will online advertising help in entrenching the brand in the mind of the consumer.’’
For the CEO Connect Marketing, Tunji Adeyinka, Looking beyond the web is essential as custodians of brands need to understand changing trends and consumer behaviour .He further enthused that ‘‘digital leveraging should not be done to fulfil all righteousness, but should be done to fill a gap. It should be done in a way that the consumer does not just see an advert, but an action he need to take.
Seed Media, which commenced operations in 2006,is the first Nigerian Company to advertise Nigerian brands on global internet portal, it is also the franchise owner and representative of internet giant,Yahoo in Nigeria.

AFOMEDIA PLC HOLD POST-NSE AGM

AFROMEDIA PLC TO HOLD AGM IN MARCH
Dayo Adejobi

Afromedia Plc, Nigeria’s Premier Outdoor Advertising which recently got listed on the Nigerian Stock Exchange is making preparations to hold its 44th Annual General Meeting next month at the Banquet Hall, Sheraton Hotel and Towers, Lagos on Wednesday, 3rd March.2010 at 11am. The Company Secretary, Adebisi Erioluwa made this known in a notice signed and made available to the media.