OTS GETS ON THE TOP 50 IMC AGENCY LIST
‘‘Opportunity-to-See Limited’’ recently got listed as one of the top 50 Integrated Marketing Communications Agencies in Nigeria.
This rating was profiled by a leading Marketing and Management weekly, M2, which came on the heels of ‘‘Opportunity-to-see Limited’’ strongly positioning itself as a major force to reckon with in the Out-of-home industry within its short timeline of entry into the industry.
Speaking with Outdoor Republic, Managing Director, Mr Emmanuel Ajufo says ‘‘the listing is timely, as we are expanding and re-positioning to better service our esteemed growing clientele’’. I am happy our commitments to our clients are paying off as our diligence is being rewarded. He said
Friday, March 5, 2010
AFROMEDIA SIGNS PPP MOU WITH LASAA
AFROMEDIA SIGNS PPP MOU WITH LASAA
Afromedia, Nigeria’s foremost Out-of-Home agency recently signed a private partnership agreement with Lagos State Government through the Lagos State Signage and Advertisement Agency (LASAA).
The partnership agreement would give exclusive branding rights to Afromedia Plc on Lagos streets signed up for a ten year concession period. During this concession period, Afromedia Plc would pay LASAA maintenance fee asides the one-off contract sum which would be used in fixing the lights. An annual maintenance fee will also be paid to LASAA in order to ensure continued illumination of franchised street lights between dusk to dawn.
Speaking at the contract signing ceremony, Managing Director LASAA, Mr Makanjuola Alabi disclosed that the partnership is a welcome innovation by the Lagos State Government as same is coming from the biggest Outdoor Company in Nigeria. ‘‘Afromedia is setting the pace’’ He says.
The MOU signing ceremony which took place at the LASAA office was witnessed by representatives of both organisations.
Afromedia, Nigeria’s foremost Out-of-Home agency recently signed a private partnership agreement with Lagos State Government through the Lagos State Signage and Advertisement Agency (LASAA).
The partnership agreement would give exclusive branding rights to Afromedia Plc on Lagos streets signed up for a ten year concession period. During this concession period, Afromedia Plc would pay LASAA maintenance fee asides the one-off contract sum which would be used in fixing the lights. An annual maintenance fee will also be paid to LASAA in order to ensure continued illumination of franchised street lights between dusk to dawn.
Speaking at the contract signing ceremony, Managing Director LASAA, Mr Makanjuola Alabi disclosed that the partnership is a welcome innovation by the Lagos State Government as same is coming from the biggest Outdoor Company in Nigeria. ‘‘Afromedia is setting the pace’’ He says.
The MOU signing ceremony which took place at the LASAA office was witnessed by representatives of both organisations.
AAAN AND OAAN RENEW CAMPAIGN FOR REVIVAL OF HASG
AAAN AND OAAN RENEW CAMPAIGN FOR REVIVAL OF HASG
The Funmi Onabolu led Association of Advertising of Advertising Agencies of Nigeria (AAAN) which controls Advertising Practitioners Council of Nigeria recently paid a courtesy visit to Kole Ademugun’s Outdoor Advertising Association of Nigeria (OAAN) Secretariat to discuss burning issues as it affects the advertising industry. One of such is the debt allegedly owed as media organisations, advertisers and advertising agencies.
According to Onabolu, competition among players in the marketing communications industry is heightening, as such, resolving certain business challenges demands the co-operation of all stakeholders.
The issue has polarised the ranks of sectorial groups in the industry. The groups are Association of Advertising Agencies of Nigeria (AAAN); Advertisers Association of Nigeria (ADVAN); Media Independent Practitioners' Association of Nigeria (MIPAN); Outdoor Advertising Association of Nigeria (OAAN); Newspapers Proprietors Association of Nigeria (NPAN); and Broadcasting Organisation of Nigeria (BON).
While each group exists for specialised practice within advertising, which binds them together, over the years, these groups have learnt to come together with the creation of Heads of Advertising Sectoral Group (HASG) as a platform to collectively address industry related issues.
In the last few years, however, HASG has, more or less, become moribund. The dominant belief in the industry is that the debt issue scattered the group, But the leadership of AAAN is championing the revival of the (HASG),as Mr. Funmi Onabolu underscored the need to bring back the congregation of the leaders of the sectorial groups.
Accompanied by Vice President, Longley Evru and Executive Director in-charge of the Secretariat, Lekan Fadolapo, the guests were received by the OAAN President, Bankole Ademulegun; first Vice President, Yinka Adepoju, second Vice President, Charles Chijide; General Secretary, Emeka Okezie; Atilola Odudare of Gems Communications and others.
"At the platform which was designed to discuss issues that can foster better working environment, chronicling issues of industry concern, says HASG must be brought back. We should work on this quickly," Onabolu stated.
He noted that his association was already talking with the representatives of NPAN, ADVAN, MIPAN and BON and "they are desirous to have HASG resuscitated."
Further appreciating the efforts of the Advertising Practitioners' Council of Nigeria (APCON) in resolving the debt drama, Onabolu regretted that AAAN has continued to take undue flaks. "It is a shameful thing that we have not resolved this matter, but it underscores the way we have been doing business," he lamented. Onabolu told his hosts that the association had resolved to have a change of way of doing business, which would involve coming up with certain policies."We want to carry everybody along," Onabolu eulogised.
Funmi Onabolu canvassed the adoption of a credit policy that borrows from how business is done at global level. "We should look at best practices that everybody will endorse. Self-regulation mechanism is also important. It is needed badly. Debt is a business issue that should be resolved internally."Doing business directly with clients (advertisers) has also created problems in the advertising industry. Such practice, he decried, could only happen in Nigeria as "it does not happen in South Africa, in Europe and America."
Onabolu presenting a list of demands that could enhance good business relationship between the two organisations which include differential commission, adequate notice before rate increment, collaboration on training and research and the need for OAAN members to take maintenance of billboards seriously."Let us dialogue constantly. It is easy to solve problems together," Onabolu concluded.
In response, Ademulegun thanked AAAN leadership for the visit and pledged the support of his group to any effort that will stimulate growth in the advertising industry.
while expressing joy over the attempt to revive HASG, Ademulegun said."Our relationship with AAAN has been cordial. I pledge that OAAN will continue to support efforts to grow the industry," he said, reiterating that, "outdoor industry is changing. We are changing the face of outdoor in Nigeria starting from Lagos, Abuja and Enugu. The challenge however is funding. We have approached banks to bring in latest outdoor structures and they are responding." Kole Ademulegun therefore solicited support and understanding from AAAN, noting that "introduction of new products (billboards) may attract adjustment of rate."
The Funmi Onabolu led Association of Advertising of Advertising Agencies of Nigeria (AAAN) which controls Advertising Practitioners Council of Nigeria recently paid a courtesy visit to Kole Ademugun’s Outdoor Advertising Association of Nigeria (OAAN) Secretariat to discuss burning issues as it affects the advertising industry. One of such is the debt allegedly owed as media organisations, advertisers and advertising agencies.
According to Onabolu, competition among players in the marketing communications industry is heightening, as such, resolving certain business challenges demands the co-operation of all stakeholders.
The issue has polarised the ranks of sectorial groups in the industry. The groups are Association of Advertising Agencies of Nigeria (AAAN); Advertisers Association of Nigeria (ADVAN); Media Independent Practitioners' Association of Nigeria (MIPAN); Outdoor Advertising Association of Nigeria (OAAN); Newspapers Proprietors Association of Nigeria (NPAN); and Broadcasting Organisation of Nigeria (BON).
While each group exists for specialised practice within advertising, which binds them together, over the years, these groups have learnt to come together with the creation of Heads of Advertising Sectoral Group (HASG) as a platform to collectively address industry related issues.
In the last few years, however, HASG has, more or less, become moribund. The dominant belief in the industry is that the debt issue scattered the group, But the leadership of AAAN is championing the revival of the (HASG),as Mr. Funmi Onabolu underscored the need to bring back the congregation of the leaders of the sectorial groups.
Accompanied by Vice President, Longley Evru and Executive Director in-charge of the Secretariat, Lekan Fadolapo, the guests were received by the OAAN President, Bankole Ademulegun; first Vice President, Yinka Adepoju, second Vice President, Charles Chijide; General Secretary, Emeka Okezie; Atilola Odudare of Gems Communications and others.
"At the platform which was designed to discuss issues that can foster better working environment, chronicling issues of industry concern, says HASG must be brought back. We should work on this quickly," Onabolu stated.
He noted that his association was already talking with the representatives of NPAN, ADVAN, MIPAN and BON and "they are desirous to have HASG resuscitated."
Further appreciating the efforts of the Advertising Practitioners' Council of Nigeria (APCON) in resolving the debt drama, Onabolu regretted that AAAN has continued to take undue flaks. "It is a shameful thing that we have not resolved this matter, but it underscores the way we have been doing business," he lamented. Onabolu told his hosts that the association had resolved to have a change of way of doing business, which would involve coming up with certain policies."We want to carry everybody along," Onabolu eulogised.
Funmi Onabolu canvassed the adoption of a credit policy that borrows from how business is done at global level. "We should look at best practices that everybody will endorse. Self-regulation mechanism is also important. It is needed badly. Debt is a business issue that should be resolved internally."Doing business directly with clients (advertisers) has also created problems in the advertising industry. Such practice, he decried, could only happen in Nigeria as "it does not happen in South Africa, in Europe and America."
Onabolu presenting a list of demands that could enhance good business relationship between the two organisations which include differential commission, adequate notice before rate increment, collaboration on training and research and the need for OAAN members to take maintenance of billboards seriously."Let us dialogue constantly. It is easy to solve problems together," Onabolu concluded.
In response, Ademulegun thanked AAAN leadership for the visit and pledged the support of his group to any effort that will stimulate growth in the advertising industry.
while expressing joy over the attempt to revive HASG, Ademulegun said."Our relationship with AAAN has been cordial. I pledge that OAAN will continue to support efforts to grow the industry," he said, reiterating that, "outdoor industry is changing. We are changing the face of outdoor in Nigeria starting from Lagos, Abuja and Enugu. The challenge however is funding. We have approached banks to bring in latest outdoor structures and they are responding." Kole Ademulegun therefore solicited support and understanding from AAAN, noting that "introduction of new products (billboards) may attract adjustment of rate."
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